⚡ Fido AI Agents

Your AI Team,
Ready on Slack

Specialized AI agents that answer data questions, generate creative assets, and drive campaign results — right in your channel.

📊 Live Snowflake Data
🎨 Creative Generation
📈 Campaign Analytics
🔍 Market Research
🚀 Product Intelligence
💻 Codebase Access
Getting Started
3 things to know
How to get the best out of Fido's AI agents
1

@mention the agent

Agents only respond when tagged. Type @Agent Name in the right channel to get a response.

2

Use the right channel

Each agent lives in its own Slack channel. Pick the one that matches your question for the best results.

3

Be specific with context

Include dates, markets (Ghana/Uganda/Zambia), campaign names. The more context, the sharper the answer.

4

Follow up in threads

Reply in the same thread to go deeper — the agent keeps full conversation context within the thread.

Channels
Pick the right agent
Click any card to see what it can do and example prompts
📈

Marketing Agent For this team

#marketing-agent
Your full-stack performance marketing partner — from paid campaign analytics to ad creative generation, landing pages, SEO content, and funnel analysis.
What I can do for you
  • Pull live Google Ads & Meta ROAS, CPA, UAC — by market, campaign, or date range
  • Compare campaign performance periods and budget allocation
  • Generate ad copy variants (static, video scripts, carousel) for Ghana/Uganda/Zambia
  • Build landing pages and quiz/calculator pages (branded, deployed to lp.fido.money)
  • Write SEO blog posts targeting keyword opportunities from Search Console
  • Research keywords with search volume and CPC estimates
  • Scan competitor ad libraries (Meta, Google) and surface intelligence
  • Analyze funnel drop-off: Sign-up → KYC → Survey → Fido Score → First Loan
  • Build interactive HTML dashboards with charts and export CSV data
  • Run cohort analysis, CAC tracking, and attribution breakdowns
Example prompts
  • "@Marketing Agent Google Ads ROAS for Ghana, Feb 1–28 vs Jan 1–31"
  • "@Marketing Agent write 3 Facebook ad variants for the EasySave product — Young Professional persona"
  • "@Marketing Agent show me the KYC drop-off funnel for Uganda this week"
  • "@Marketing Agent create a landing page for the Fido Score quiz"
  • "@Marketing Agent what are the top SEO keywords for 'mobile loans Ghana'?"
  • "@Marketing Agent build a CAC dashboard for Q1 2026 across all markets"
📊

Collections Agent

#collection-agent
Collections operations partner — loan recovery, DPD tracking, call center performance, and campaign effectiveness.
What it can do
  • DPD breakdown by bucket (1–7, 8–30, 31–60, 61–90 days)
  • Recovery rates and roll rate analysis
  • Dialer contact rates and answer rates by agent
  • Agent performance rankings and staffing insights
  • Collections campaign design and SMS/IVR optimization
  • PAR and PRINCIPAL_BALANCE loanbook reporting
  • "@Collections Agent DPD 1–7 contact rate for Ghana, this week vs last week"
  • "@Collections Agent recovery rate by bucket for Uganda March 2026"
🎧

Support Agent

#support-agent
Customer support operations analyst — look up users, investigate Fido Scores, and track ticket trends.
What it can do
  • Customer lookup by user ID or phone number
  • Fido Score investigation and feature breakdown
  • Support ticket trends and category analysis
  • CSAT scores and agent quality audits
  • Common issue detection and escalation patterns
  • First response time and resolution metrics
  • "@Support Agent look up user +233501234567"
  • "@Support Agent show top 5 complaint categories this week Ghana"
🚀

Product Agent

#product-agent
Product ops partner — track delivery, review roadmaps, analyse sprint performance, flag blockers, and trace features end-to-end in code.
What it can do
  • Jira roadmap reviews and epic status
  • Sprint velocity and delivery tracking
  • Blocked items and risk flagging
  • Feature spec and PRD inputs
  • Corporate priority alignment scoring
  • Competitive feature analysis
  • Codebase access — trace features, find bugs, cross-reference specs vs shipped code (74 repos)
  • "@Product Agent what epics are blocked this sprint?"
  • "@Product Agent summarise delivery status for Q1 2026"
  • "@Product Agent how is the loan limit actually calculated in code?"
  • "@Product Agent does the app really enforce the 2-loan limit, and where?"
💡

Ask Product

#ask-product
Product knowledge for CX and ops teams. Ask about features, flows, and known issues — in plain language, no Jira jargon.
What it can do
  • "Can users apply for a second loan while one is active?"
  • "How does KYC verification work?"
  • "Is there a known bug with mobile money withdrawals?"
  • "What changed in the app recently?"
  • "Is bank transfer on the roadmap?"
  • "What happens if a user's Fido Score is too low?"
🔍

Market Research Agent

#market-research-agent
Opportunity scout — explore new markets, products, and business models with research-grade analysis.
What it can do
  • Market sizing (TAM/SAM/SOM)
  • Competitor deep-dives and pricing analysis
  • New product feasibility (BNPL, savings, MSME)
  • Regulatory requirements for new products/markets
  • Partnership and embedded finance opportunities
  • Industry trends and market intelligence
  • "@Market Research BNPL landscape in Nigeria — top 5 players and pricing"
  • "@Market Research TAM for digital micro-loans in Zambia 2026"
🇿🇦

South Africa Agent

#south-africa-discussion
SA launch coordinator — track market entry across legal, product, integrations, and operations.
What it can do
  • NCR/NCA/POPIA regulatory requirements
  • SA competitor landscape (Wonga, Capfin, Fasta)
  • Affordability modelling and fee caps
  • Integration planning (DebiCheck, bureaus, PSPs)
  • Launch Gantt tracking and blocker detection
  • SA market sizing and segment analysis
  • "@SA Agent what are the NCA affordability assessment requirements?"
  • "@SA Agent compare Wonga vs Capfin fee structures"
Product Agent — New ✦
Codebase Access: What it unlocks
The Product Agent has full read access to all 74 Fido GitHub repos — so it can answer "does the app actually do X?" with code evidence, not guesses.
🔍

Spec vs. Reality Checks

Was this Jira ticket actually implemented? What did we ship vs. what we said we'd ship?

  • → Cross-reference Jira spec with shipped code
  • → Confirm feature flags and rollout scope
  • → Identify code that hasn't been updated per spec
🐛

Bug Triage Before Tickets

Users reporting an issue? Locate where in the code the bug likely lives before filing a Jira ticket.

  • → Trace the flow from API call to decision logic
  • → Find validation rules and edge-case handling
  • → Pinpoint the service and function responsible
🧠

Decision Logic Explainer

Understand how product decisions are enforced — loan limits, fraud rules, eligibility.

  • → How is the Fido Score threshold enforced?
  • → What rules block a second loan?
  • → How does the commitment fee deduction work?
📦

Data Pipeline Tracing

Where does a metric come from? What pipeline produces it? What model uses it?

  • → Trace Snowflake columns to source ETL jobs
  • → Find which model features feed a prediction
  • → Understand batch job timing and dependencies

Example codebase questions for the Product Agent

"Does the app actually enforce a 2-loan limit, and where in the codebase?"
"How is the loan tenure calculated — is there rounding logic I should know about?"
"What data points does the ML model use for Ghana credit scoring?"
"The KYC spec says we verify National ID — show me where in FidoApp that screen calls the backend"
Marketing Agent — Deep Dive
Everything the Marketing Agent can build for you

This is the full scope of what the Marketing Agent can produce — no brief needed, just a clear ask.

📊 Paid Campaign Analytics

  • Google Ads: ROAS, CPA, clicks, impressions by campaign
  • Meta: CPM, CTR, conversion rate by ad set
  • UAC performance and cost-per-install
  • Period-over-period comparison (weekly, monthly, quarterly)
  • Budget pacing and under/over-spend alerts

🎨 Ad Creative Generation

  • Facebook / Instagram copy in 3 variants
  • Google Search headlines + descriptions
  • Video scripts (15s / 30s / 60s)
  • HTML ad banners (1080×1080, 1080×1350, 1080×1920)
  • Localized messaging (GHS, Ugandan English, Zambian Kwacha)

🌐 Landing Pages & Microsites

  • Full landing pages deployed to lp.fido.money
  • Quiz/calculator pages (Fido Score, loan calculator)
  • UTM passthrough and attribution setup
  • Mobile-first, brand-compliant (Poppins + DM Sans)
  • BoG disclosure footer included automatically

🔍 SEO & Content

  • Blog posts (1500–2000 words, keyword-optimized)
  • Keyword research from Google Search Console
  • Internal link audits and content gap analysis
  • CMS-ready content in JSON or HTML
  • Content calendar suggestions by persona

📉 Funnel & Cohort Analysis

  • Full funnel: Sign-up → KYC → Survey → L0
  • Drop-off rates by step, market, and acquisition channel
  • Cohort retention and repeat borrower rates
  • CAC by channel with 2026 targets tracking
  • True CAC vs blended CAC breakdown

🕵️ Competitor Intelligence

  • Meta Ad Library scans for named competitors
  • Creative angle and messaging analysis
  • Pricing and product comparisons
  • Share-of-voice estimates in organic search
  • Weekly competitor update reports

📲 CleverTap & Automation

  • Full journey architecture: entry criteria, triggers, wait nodes, condition branches
  • Push + SMS sequences — timing, fallback logic, frequency caps
  • Referral loop journeys (post-disbursement, referee fast-lane, gamification)
  • Audience segments by loan event, KYC stage, referral source
  • Deeplink routing and CTA copy for every notification
  • Journey audit — drop-off analysis and gap identification
Automation Squad
CleverTap — What the Marketing Agent can build with you
The agent can design, spec, and write every node of a CleverTap journey — ready for the automation squad to click into the builder.
🗺️

Journey Design

Give the agent a goal — it outputs a full node-by-node spec.

  • → Entry trigger + audience filters
  • → Wait node timing rationale
  • → Condition branches (did/didn't do X)
  • → Action node for each path (Push / SMS)
  • → Exit / suppression rules
✍️

Notification Copy

Copy for every touchpoint in the journey, ready to paste.

  • → Push title + body (char-count safe)
  • → SMS body with {{variables}} and deeplinks
  • → A/B variant copy for the same node
  • → Localized for Ghana / Uganda / Zambia
  • → Approved deeplinks pre-validated
🔁

Referral Loops

Already specced — 3 compounding referral journeys ready to build.

  • → Post-Disbursement Share: triggers at peak emotional moment (first loan)
  • → Referee Fast Lane: shortens time-to-loan for referred users
  • → Referrer Chain: gamifies repeat referrals with milestone notifications
📋

Journey Audit & QA

Paste in an existing journey spec — the agent finds gaps.

  • → Drop-off point identification
  • → Missing fallback paths
  • → Frequency / fatigue risk flags
  • → Deeplink validity check
  • → Segment overlap analysis

Example asks for the automation squad

"Design a re-engagement journey for users who signed up but haven't completed KYC after 48 hours — Push + SMS fallback"
"Write push + SMS copy for the post-disbursement referral journey — Ghana, keep it under 100 chars for SMS"
"Review this journey spec — are there any missing exit conditions or frequency issues?"
"What's the right trigger event in CleverTap for when a user's Fido Score becomes eligible?"
Ask Better
Good vs. bad questions
Specific, context-rich questions get sharper answers. Vague questions get vague answers.
❌ Too vague

"Show me collections data"

✅ Specific

"@Collections Agent DPD 1–7 contact rate for Ghana, this week vs last week"

❌ No dates

"How are our campaigns doing?"

✅ With context

"@Marketing Agent Google Ads ROAS for Ghana, Feb 1–14 vs Feb 15–28"

❌ No market

"Write me a Facebook ad"

✅ Fully specified

"@Marketing Agent write 3 Facebook ad variants for EasySave — Ghana, Young Professional persona, 10% annual interest hook"

❌ Unclear output

"What's our funnel look like?"

✅ Defined deliverable

"@Marketing Agent build a funnel dashboard for Uganda Q1 2026 — show drop-off % at each step, output as interactive HTML"

Tips
Get the most out of the agents
Power-user habits that save time and get better results
🎯

One question per message

Split multi-part questions into separate messages. Focused requests get better, faster results.

📊

Ask for dashboards

Agents can build interactive HTML dashboards with charts. Just add "build a dashboard showing..." to any data request.

📥

Request exports

Need a spreadsheet? Ask for a CSV. Need a doc? Ask for Google Drive. The agent will produce and share it in the thread.

🔄

Iterate in threads

Not happy? Reply in thread: "Add a column for X", "Filter out Y", "Redo this for Uganda instead of Ghana".

🌍

Always specify the market

Data covers Ghana, Uganda, and Zambia. The agent filters by country — but you need to say which one (or "all markets").

⚡

Ask for the output format

"Give me this as a table", "export as CSV", "write this as a Slack message" — the agent adapts to what you need.

🔒 What agents can't do

  • ❌ Make changes to production systems
  • ❌ Send messages to customers or external parties
  • ❌ Share or log credentials or API keys
  • ❌ Respond to off-topic or non-Fido requests
  • ❌ Access real-time live apps (they query Snowflake data)

🔑 Need access?

Agent channels are private. To get access, reach out to Alon — he'll add you to the relevant channels.

🧠 For long, multi-step work — iterative dashboards, deep data exploration, drafting documents — use Fido Chat, our internal AI chat tool. Same data access, full conversation UI.

Reference
Which agent do I ask?
Quick lookup table
📈

ROAS? Ad creatives? Landing pages? Keywords?

#marketing-agent
📲

CleverTap journey? Push/SMS copy? Automation spec?

#marketing-agent
📊

DPD? Recovery rates? Call center?

#collection-agent
🎧

Customer lookup? Fido Score? Tickets?

#support-agent
🚀

Sprint status? Roadmap? Jira? Code traces?

#product-agent
💻

"How is X implemented?" Bug triage? Spec vs reality?

#product-agent
💡

"Can users do X?" "How does Y work?"

#ask-product
🔍

Market sizing? Competitors? New products?

#market-research-agent
🇿🇦

SA launch? NCA/NCR? Affordability?

#south-africa-discussion